Saturday, March 7, 2009

Sign O the Times

Passed this the other day on my way up Lafayette. Initially distressed by the appropriation of “yo” and “howdy,” two of my favorite salutations.

As for the similarity between the Pepsi and Obama logos, well…in the primaries Obama was said to look like Pepsi, but after the election Pepsi switched to look more like Obama.

I’m fascinated by this idea of president as brand. Remember when New Coke ruled in taste tests but people freaked they realized there was a reformulation? They wanted Coke just the way it was. Maybe people won’t care about the flavor of his policies. Maybe they’ll just want him.

1 comment:

Gerry Gomez Pearlberg said...

A blogger I admire had this post awhile back: